There is provided an information processing apparatus to present, to a user, an additional image, which is a virtual object, in a manner superimposed on a real-space image at a position corresponding to a viewpoint in the real space, the image processing apparatus including a processing unit configured to display an additional image corresponding to a viewpoint of a user in the real world, and guide the user to the vicinity of the viewpoint in the real world where the additional image has been acquired.