Search Engine Optimization (SEO) includes utilizing pop up drawers to enable additional content to be considered part of a main page which enables the drawer content to be included in search engine searches. Additionally, a portal which supports many separate real estate listings by separate entities provides further SEO benefits. A zoom implementation enables a user to navigate content such as images easily using a mobile device. Using the zoom implementation, a user is able to view an image that is larger than the screen of the mobile device by moving the device which pans to view different aspects of the image. The zoom implementation is able to take advantage of the accelerometer and/or gyroscope of the mobile device to control the displayed image.