In various embodiment, the gaming system provides a new gaming currency which is in addition to and different than current known land-based gaming establishment currencies, such as monetary credits, promotional credits and player tracking points and also in addition to and different than current known casual or social game currencies, such as virtual currencies. This gaming currency is accumulated and redeemed in association with the plays of games occurring at land-based gaming establishments as well as in association with the plays of casual or social games.