A method for distributing information includes producing a symbol to be overlaid on at least one primary image presented on a first display screen, the symbol encoding a specified digital value in a set of color elements having different, respective colors. A message is received from a client device containing an indication of the specified digital value decoded by the client device upon capturing and analyzing a secondary image of the first display screen. In response to the message, an item of information relating to the primary image is transmitted to the client device, for presentation on a second display screen associated with the client device.