A Wi-Fi virtualized network operator (WVNO) function can be created by offering resources of a wireless access point (AP), for example, a Wi-Fi access point, to one or more third party service providers. In one aspect, the AP can broadcast two or more service set identifiers (SSIDs) that are linked to respective service provider over the same frequencies. End user devices (EUDs) located within the coverage area of the AP can select a SSID corresponding to a preferred network and connect to the preferred network via the access point. A routing device can be employed to direct traffic to/from the EUDs and a device of an appropriate network based on the SSID that has been selected.