A reproducing device includes a reproducer that reproduces a content, a communicator that establishes a direct wireless connection to an information terminal, and a controller. The controller determines whether the information terminal is a previously permitted information terminal or not when the communicator receives a content reproduction request from the information terminal through wireless connection. The controller performs first control to power on the reproducer, and issues an instruction to perform the content reproduction to the reproducer, when it is determined that the information terminal is the previously permitted information terminal, and when the reproducer is powered off. The controller does not perform the first control when it is determined that the information terminal is not the previously permitted information terminal.