A method that incorporates teachings of the subject disclosure may include, for example transmitting, via a connection to a network having an available digital bandwidth, a first pre-fetch media content item of media content items included in the a media recommendation transmitted to a communication device, the first pre-fetch media content item having a first rank. Responsive to a determination of a change in the available digital bandwidth, the transmitting of the first pre-fetch media content item is stopped and a second pre-fetch media content item of media content items included in the media recommendation is transmitted via the connection to the network. The second pre-fetch media content item has a second rank. Other embodiments are disclosed.