An electronic device includes a non-volatile memory and a controller. The controller receives data to be written to the non-volatile memory and determines a type of the data. Based on the type of the data, the controller selects a given duration of the data from among multiple durations of the data in the non-volatile memory. The controller sets values of one or more parameters for writing the data to the non-volatile memory based on the given duration. The controller writes the data to the non-volatile memory using the values of the one or more write parameters.