A graphics building interface for generating a digital graphic is provided to be displayed by and interacted with via a user computing entity. A graphics object is generated. The graphics object is a data structure comprising predetermined fields and predetermined structure information. User input selecting a first selectable option is received. The user input is received via the graphics building interface. At least one pathname corresponding to the first selectable option is identified. The graphics object is updated based on the at least one pathname and the first selectable option. The updated of the graphics object comprises updating two or more fields of the predetermined set of fields. One of the fields is updated at least in part by populating the field with the pathname. The pathname indicates a file, a location within the file, or both where a content item corresponding to the first selectable option is stored.