Systems and methods for measuring the effectiveness of an agent coaching program calculate a rate of change in a first Key Performance Indicator for a first agent in a first coaching program during a period of time; select a control group of agents in which agents in the control group of agents were not exposed to the first coaching program; calculate an average rate of change in the first Key Performance Indicator for the control group of agents during the period of time; and calculate a first coaching impact of the first coaching program on the first Key Performance Indicator for the first agent relative to the average rate of change in the first Key Performance Indicator for the control group of agents during the period of time.