Systems, apparatus, articles of manufacture and methods for face augmentation in video are disclosed. An example apparatus includes executable code to detect a face of a subject in the video, detect a gender of the subject based on the face, detect a skin tone of the subject based on the face, apply a first process to smooth skin on the face in the video, apply a second process to change the skin tone of the face, apply a third process to slim the face, apply a fourth process to adjust a size of eyes on the face, and apply a fifth process to remove an eye bag from the face. One or more of the first process, the second process, the third process, the fourth process, or the fifth process adjustable based on one or more of the gender or an age. The example apparatus also includes one or more processors to generate modified video with beauty effects, the beauty effects based on one or more of the first process, the second process, the third process, the fourth process, or the fifth process.