A rim for a vehicle wheel, the rim comprising: a circumferential tire bed surface, the tire bed surface comprising: a circumferential first bead seat and a circumferential second bead seat laterally spaced from said first bead seat, said first bead seat configured to support a first bead of a mating tire and said second bead seat configured to support a second bead of said mating tire; a circumferential rim well laterally positioned between said first bead seat and said second bead seat; wherein said rim well comprises a circumferential first step edge laterally inwardly offset from said first bead seat and a circumferential first spacer region laterally positioned between said first bead seat and said first step edge; at least a portion of said first spacer portion is radially inboard of said first bead; said first step edge extending radially inwardly from said first spacer region; wherein said first step edge is configured to provide for lateral alignment registration and/or visual alignment and placement of a first edge of a mating rim strip, said rim strip is a circumferential element that radially outwardly overlaps said rim well and extends laterally inwardly from said first edge.