Methods, apparatuses and media for providing content upon request are provided. A search request for content is received from a user. A first filter is applied to the search request to modify the search request before a search algorithm searches for the content to return in response to the search request. Items of content are determined based on the search request to which the first filter is applied. A second filter is applied to the items of content to determine search results. The search results are provided to the user.