Embodiments allow a tenant to customize a configuration that is used in accessing an application over the cloud. At a provisioning time, a user accesses a tenant Application Program Interface (API) and creates a customized configuration including a payload that defines particular features to be available from the application. Such features can include but are not limited to available buttons, toolbar options, and pages. During a runtime subsequent to the provisioning, an input to the application (such as a URL) is received from the tenant. Logic is executed to determine whether to apply the custom configuration or another configuration (e.g., default or other predefined) from a list. Based upon the configuration, the application renders output to the user according to the particular features. Particular embodiments may recognize a Line of Business (LoB) parameter of a URL input to the application in order to provide a configurations customized by the tenant.