The present application discloses a positioning method and device, for improving the positioning accuracy. The positioning method provided in the present application comprises: determining a whole-cycle ambiguity by means of a positioning measurement value provided by a receiving end of a positioning reference signal (PRS), wherein the positioning measurement value comprises a virtual phase measurement value constructed by the receiving end using a carrier phase measurement value, the carrier phase measurement value being obtained by measuring a carrier PRS (C-PRS) by the receiving end, and the PRS comprises the C-PRSs sent by a sending end of the PRS by means of at least two carrier frequencies; and determining a terminal position by means of the whole-cycle ambiguity.