A system and method including a device controller connectable to a network and a hardware device adapted to output an AV (audio and/or video) content item, configured to privately filter AV ads from a collection of public AV ads, wherein presenting a public AV item combined with a private AV ad causes a payment to be transferred to a credit account controlled by the viewer. A celebrity is emblazoned with an optical target wherein image recognition extracts chronologically variable coordinates defining an envelope for superimposing the private AV ad such that the origin, orientation and size of the private AV ad match the envelope, whereas the private AV ad appears to be stationary and affixed upon the celebrity, and causing a payment to be transferred from a credit account controlled by the owner of the private AV ad to a credit account controlled by the celebrity.