According to the present disclosure, a control method of a vehicle including a communication circuit capable of communicating with a computer via a network includes: acquiring, from the computer via the communication circuit, first reservation information including first boarding area information indicating a first boarding area, first seat information indicating a first seat, and first color information indicating a first color; causing the vehicle to travel to the first boarding area based on the first boarding area information; and causing, in the first boarding area, at least two lighting devices to emit light of the first color based on the first color information, the at least two lighting devices being selected from a group consisting of a first door light indicating a first door, a first seat light indicating the first seat, and a first baggage light indicating an installation position or a lock.