Augmented reality, computer vision, and digital ticketing system techniques are described that employ a location determination system. In one example, the location determination system is configured to receiving at least one digital image as part of a live camera feed, identify an object included in the at least one digital image using object recognition, determine a location of the object in relation to a digital map of a physical environment, generate augmented reality digital content indicating the determined location in relation to the digital map, and render the augmented reality digital content as part of the live camera feed for display by a display device.