A system for managing communication between a vehicle and a broker module includes a telematics unit connected to the vehicle. The telematics unit is configured to carry out wireless data communications according to a publish-subscribe messaging protocol. A command unit is in communication with the telematics unit, the command unit having a processor and tangible, non-transitory memory on which instructions are recorded. The telematics unit is configured to establish a network connection with the broker module. The command unit is adapted to create a dynamic retry delay process for the network connection by varying a connection retry delay time based on a plurality of failure categories and an operation mode of the vehicle. The plurality of failure categories each corresponds to a respective failure in the network connection.