A system for implementing a secure boot event includes a system on a chip (SoC). The SoC includes key hashes stored within one-time programmable memory. Each of the key hashes is configured for use with one of a plurality of candidate authentication key sets. The SoC further includes firmware stored within RAM. The firmware includes a secondary bootloader, a plurality of public keys, and corresponding signatures. The public keys and corresponding signatures are configured for use with one of the key sets. The SoC further includes a primary bootloader utilizing fuses stored within the programmable memory. The fuses activate a selected key hash based upon an ecosystem in which the system is to operate. The selected hash and a corresponding public key and signature define an active authentication key set. During the event, the primary bootloader utilizes the active authentication key set to authenticate a downloaded update to the firmware.