A method and a device for guiding and centering a metallic rolling stock in a rolling mill having at least one assembly that is arranged in a rolling line and at least one rolling mill stand for shaping the rolling stock are disclosed. The method includes the use of lateral guide means, which exert a lateral force onto the moving rolling stock at different locations of the rolling line, wherein the method further includes the process of centering the inflow of the rolling stock ahead of a first assembly and/or ahead of a first rolling mill stand of the rolling mill using first lateral guide means and the process of aligning rolling stock downstream transversely to the rolling line using second lateral guide means, wherein the process of centering the inflow includes a funnel-shaped, flat guiding of the rolling stock and a point-shaped guiding of the rolling stock.