Provided are apparatuses, systems, methods, and computer program products for generating and transforming an electronic seating chart. The electronic seating chart comprises physical units of a physical space. In some embodiments, a digital image associated with a physical space is received from a first computing device. The digital image includes information associated with a physical space. Physical features may be extracted from the digital image and utilized to generate an electronic seating chart. The electronic seating chart may include three-dimensional renderings of the physical space and physical units therein. An automatically generated electronic seating chart may capture a plurality of seats and other features provided by the digital image. In some embodiments, an interactive tool set may be provided that is configured for the generation, deletion, and transformation of an electronic seating chart and physical units therein. The interactive tool set may provide for collaboration between a plurality of users.