A vehicle location recognition system obtains vehicle model information of a target vehicle and a predicted location of a target vehicle in a parking space. The vehicle location recognition system also retrieves from a database a reflection possibility area on the vehicle body of the target vehicle identified by the vehicle line information and the predicted location. Furthermore, the vehicle location recognition system assimilates the reflection possibility area on the vehicle body of the target vehicle to the surrounding area surrounding the potentially reflective area in an image input from a camera. Furthermore, the vehicle location recognition system identifies the vehicle location of the target vehicle by image recognition on an image in which the reflection possibility area is assimilated into the surrounding area. Furthermore, the vehicle location recognition system updates the predicted location based on the vehicle location of the target vehicle identified by image recognition.