A taping machine used to wind an adhesive tape around e.g. a joined cable disclosed. It comprises a rotor rotatably mounted on a frame, drive means for the rotor, tape feed means, and tape cutting means. The rotor has a radial opening, on the opposite inner walls of the radial opening are mounted brushes. The article to be taped is pushed into the radial opening and between the brushes, subsequently the rotor starts to turn. As it turns, the tape is tightly wound around the article by frictional action of the brushes.