A driving system is provided for an electrochromic display device in which the coloration state is maintained for several hours through several days of the removal of the coloration voltage as long as the electrochromic display device is held in an electrically opened state. The coloration voltage is applied to a display electrode for a predetermined period of time in order to color the display electrode. When the display electrode is desired to be bleached, the bleaching voltage is continuously applied to the display electrode. That is, the application of the bleaching voltage is maintained for a period of time during which the display electrode is placed in the bleached state. The non-selected display electrodes (those not selected for coloration) are also continuously bleached until these non-selected display electrodes are selected for coloration.