An aqueous dispersion of polyvinylchloride or vinylchloride copolymerizate is spray dried in a flow of drying air in a drying tower which contains at least one two-fluid nozzle for atomizing the aqueous dispersion and an injection member for pressurized air for providing the atomized particles with a rotary motion, about the longitudinal axis of the drying tower. A controlled rotary motion is imparted to the mixture of sprayed particles and the drying air. The heat economy and product quality are improved since it is possible to use a high drying air inlet temperature and to obtain an easily grindable powder suitable for producing stable, low viscosity plastisols.