Improved infusion web material for tea bags and the like is provided by using synthetic pulp in the heat seal phase and forming therein an array of a large number of small discrete craters. These craters, which exhibit an average planar area of at least about 1.times.10.sup.-3 square centimeters, are formed prior to drying the initially formed multi-phase material by directing a low impact mist-like liquid spray onto the heat seal phase. The droplets from the spray displace the fibers to form the shallow craters and, at times, expose portions of the underlying non-heat seal fiber phase. The small craters are present throughout the heat seal phase at a concentration of at least about 40 per square centimeter and occupy about 10-75 percent of the total exposed surface area of the heat seal fiber phase of the material. The web also is treated with a surfactant.