An apparatus for inserting a plurality of kinds of electronic parts into a predetermined position of a printed board. An electronic part which is successively supplied from an electronic part supplying means is fed to a predetermined supply positioning end by a feeding means. An insertion unit carries the electronic part from this position to a predetermined specific position, thereby inserting the electronic part into the printed board. The printed board is held and positioned by an X-Y table. At a position corresponding to said specific position, the apparatus has a clinching means for clinching the leads of the electronic part which is inserted into the printed board and a control means which controls a predetermined operation of each means.