A method of continuous molding a rod-like product includes forming an uncured rod-like molding by passing reinforcing fibers impregnated with uncured thermosetting resin through a squeezing die having a predetermined shape. Molten thermoplastic fluororesin is extruded in a ring shape to enclose the rod-like molding. A sheathing layer of the thermoplastic resin is formed by causing the thermoplastic resin to come into contact with the outer periphery of the uncured rod-like molding and by cooling and solidifying the thermoplastic resin. The uncured rod-like molding and the sheathing layer are introduced into a heated tank thereby hardening the thermosetting resin. The sheathing layer is stripped from the molding to form a rod-like product having a surface of fiber reinforced thermosetting resin.