The container is provided with an outlet opening associated with a dispensing head (5) including an ejection duct (21-26) disposed in the axis of the outlet opening of the container, and a nozzle (28) forming an angle with the ejection duct, an applicator (8) being disposed at the free end of the nozzle (28). This applicator (8) includes on the one hand a cylindrical sleeve (31) cooperating with the free end of the nozzle (28) and on the other hand a base plate (29) joined by the cylindrical sleeve and which includes bristles (30) on its face opposite the cylindrical sleeve (31). The projection (7), a movable part of the dispensing head, includes on its top wall a device (17) for retaining the cylindrical sleeve (31) in a position in which its axis is substantially parallel to that of the outlet opening, so that a guard cap can be put into place on the dispensing zone of the container (1).