A novel process for the preparation of a readily dispersible, pourable dispersion powder comprising emulsion polymerizing in the presence of a free radial initiator a mixture of 1 to 50% by weight of ethylene and 99 to 50% by weight of an ethylenically unsaturated comonomer phase comprising at least one member of the group consisting of (a) 60 to 100% by weight of vinyl chloride, (b) 0 to 40% by weight of monoethylically unsaturated, oil-soluble monomers, (c) 0 to 10% by weight of monoethylenically unsaturated water-soluble monomers having functional groups and (d) 0 to 5% by weight of oil-soluble monomers that are monoethylenically unsaturated and have functional groups or are multiple ethylenically unsaturated and optionally a protective colloid and/or emulsifier at an ethylene pressure of 10 to 150 bar to obtain an aqueous dispersion of a vinyl chloride-ethyelene copolymer, optionally adding to the aqueous dispersion (e) 0 to 40% by weight, based on the VCE-polymer, of at least one water-soluble substance having a T.sub.g .gtoreq.60.degree. C., (f) 0 to 1% by weight, based on the VCE-polymer, of an antifoaming agent, and (g) 0 to 30% by weight, based on the total weight of polymer constituents, of a finely divided antiblocking agent and spray drying or freeze drying the aqueous dispersion to obtain the readily redispersible, pourable powder of a vinyl chloride-ethylene copolymer and the powder produced by the said process and improved coatings, paints, glues and adhesives containing the said redispersible powder.