A label having a sublimation transferred image constituted of an image-receiving sheet, comprising a tacky layer, a sheet substrate and an image-receiving layer laminated in this order on a peeling sheet. The tacky layer, sheet substrate and image-receiving layer form a label portion, and the image-receiving sheet has a structure peelable between the label portion and the peeling sheet. The label has one or more frames of sublimation transferred images formed by transfer of a sublimable dye in a colorant layer of a heat transfer sheet by heating according to an image information. The label portion is applied with half-cut treatment with cutting lines for sectionalizing every frame of the sublimation transferred image.