An improved column electrode driving circuit can drive a matrix type display apparatus without necessitating that digital signals be transmitted between partial column electrode driving circuits. Each of the partial column electrode driving circuits is allocated with a number. In each of the partial column electrode driving circuits, a shift register shifts a sample signal to sequentially output it from a plurality of outputs. At each time when a predetermined number of clock pulses have been counted, a count signal is produced. When the shift direction is set to the right direction, a signal indicating the allocated number is produced. When the shift direction is set to the left direction, a signal indicating a number, which is obtained by subtracting the allocated number from a specified number, is produced. When this number and the clock pulse count number satisfy a predetermined relationship, the sample signal is output.