A process for applying a pattern in a contrasting color to textile articles such as socks consists of entering the textile article onto an expandable article support (29), bringing a perforated pattern (38) over the article on the support, causing the support (29) to expand to press the textile article against the interior of the pattern (38), and applying typically by spraying a coloring agent onto the article through the pattern. The support (29) is subsequently contracted and the pattern (38) and then the textile article which a corresponding design has been printed, removed. Apparatus for applying a single color or multicolor pattern to articles such as socks has a carousel (23) carrying a multiple number of article supports (29). The carousel (23) rotates with a stepped movement between printing stations (54). In each operation, a spray frame (44) carrying the printing stations (54) is raised upwardly over the article supports (29) and patterns (38) disposed thereon to spray dye onto the textile articles through the patterns (38). Alternatively, the dye may be applied to the textile articles by dipping the whole assembly of expanded support, textile article and pattern into a bath of dye, by rollers passing over the exterior of the pattern, or by bristles. Four printing stations may be provided in a four color machine.