A process for thermal transfer printing method including the steps of forming a thermal transfer image in a dyeing layer of an intermediate sheet using a coloring layer of a transfer sheet and transferring the dyeing layer carrying the formed image from the intermediate sheet to an image receptor with a medium for applying heat and/or pressure, in which the medium is also used for fixing the transferred dyeing layer on the image receptor, and an thermal transfer printing apparatus having means for feeding an elongate intermediate sheet having a dyeing layer, means for cutting the elongate intermediate sheet, printing means for forming a thermal transfer image in the dyeing layer of intermediate sheet, and means for transferring the dyeing layer carrying the formed thermal transfer image to an image receptor, by which the printed image with low gloss is formed on the image receptor at a high printing speed.