A video printer includes a chassis, a platen rotatably mounted on the chassis, a printing head carried by the chassis so as to be moved between a pressure-contact position in which the printing head is pressure-contacted with the platen and a standby position in which the printing head is spaced apart from the platen, a roll for pressure-contacting a transfer sheet against the platen, and a cutter provided at a position spaced apart from the printing head and proximate to the sheet exit opening. The transfer sheet is provided in a sheet guide system through a space between the platen and the printing head as far as a sheet exit opening. The printing head is moved to the pressure-contact position during printing operation to the standby position during non-printing operation. When printing an image on the transfer sheet, the transfer sheet is rewound by a distance less than a distance between the printing head and the cutter for effective utilization of the transfer sheet. A control arrangement is provided which has a printing key and a copy key, and which allows the number of copies to be set using the copy key after printing has been initiated using the printing key.