A process for reproducing a design, especially a fabric design comprising an embroidered applique element stitched to a base fabric material, comprises the sequential steps of analyzing the design to derive data for use as stitch command data by an embroidery machine, and as cutting command data by a cutting machine, cutting out an applique element from a sheet material in accordance with the cutting command data, transferring the cut-out applique element to the base material and stitching the applique element to a base material in accordance with the stitch command data. The invention provides a far quicker, more accurate and neater embroidered applique fabric than prior semi-manual techniques.