A strip formed at least partly of elastomeric material has at least a portion of its surface colored by application of a colored spray coating. In order to provide a distinct boundary between colored and uncolored portions of the strip an integral tear-off bead projecting outwardly from the surface may be provided with the colored spray coating being applied to one side thereof only. If desired, two different colored coatings may be applied, one to either side of the bead. The strip is particularly suited for use as a vehicle weatherseal and may, therefore, be of composite construction with a flange gripping portion and a sealing portion. The spray coating preferably consists of a polyurethane based finish utilizing a blend of individual components which adheres to the surface of the strip yet maintains the strip's flexibility.