A plurality of classification items each including a plurality of detailed items for recognizing broadcasting programs per se and program elements included in each of the broadcasting programs are provided wherein the contents of each of the broadcasting programs are represented by the classification items and the detailed items that are respectively represented by the identification data are used to form scheduled program information. The scheduled program information is broadcast together with the corresponding table data for the identification data and the data for character display of the classification items and the detailed items corresponding to the identification data. Program schedules for various kinds of broadcasting programs can be broadcast with a reduced amount of data.