An electrostatic powder coating apparatus comprising a powder reservoir, a gas flow injection chamber, a diffusion chamber and a coating chamber and method for coating a substrate or target objects. The injection chamber receives powder from the reservoir at a controlled rate. The powder particulates awe entrained by a gas flow within the injection chamber. The diffusion chamber receives the particulates from the injection chamber. The diffusion chamber deaccelerates the particulates and creates a particulate cloud. The coating chamber receives the particulate cloud. A housing encloses the coating chamber. The coating chamber is isolated from the ambient atmosphere. The coating chamber has a cloud inlet and a cloud outlet. The cloud flows through the coating chamber from the inlet to the outlet. One or more deflectors, within the chamber, define a passage and two or more pockets adjoining the substrate or target objects. The deflectors deflect the carrier gas from the pockets to the substrate or target objects. The substrate or target objects are transported within the chamber along the passage. Coating material within the passage is concentrated around the substrate or target objects. The coating chamber includes electrodes and voltage biasing means. The biasing means acts upon the substrate or target objects which are positioned within the passage. The particulates are electrostatically deposited upon the substrate or target objects within the passage.