A floor covering having a bitumen composition as a backing layer, such as carpet tiles, which bitumen composition comprises straight run bitumen and a mixture of high density and low density polyethylene polymers blended and dispersed in the straight run bitumen as a continuous phase in an amount of up to about 12% by weight and which bitumen composition contains a minimum of about 40% by weight of a mineral filler material, such as limestone, and the bitumen composition having improved dimensional stability, adhesion, static loading and electrical conductivity and having lower cost and processing advantages.