At each work station of a textile machine producing wound bobbins, the yarn package on which yarn is wound is driven by a friction roller. In contrast to the conventional driving of the roller by a gear motor flanged to the housing of the work station, which has the disadvantage of requiring space and difficulty in removing and replacing the friction roller for maintenance, the present invention simplifies the friction roller drive by configuring the housing of the work station for the direct reception of the stator windings of the drive motor for the friction roller and mounting the friction roller and the rotor of the drive motor together on a continuous shaft.