An apparatus for feeding printed products to a processing unit includes a rotating conveyor drum which individually pulls the stacked printed products from a magazine; the conveyor drum has on an approximately circular travel path a gripping device formed by at least one movable gripping arm for receiving the printed product from the separating device, wherein the gripping device can be controlled into an open position or closed position by means of a cam mechanism connected to a closed guide track arranged in a vertical plane relative to the axis of rotation and stationary relative to the axis of rotation. The movable gripping arm of the gripping device is connected to a double roller lever which is mounted on the conveyor drum so as to be pivotable about an axis extending parallel to the axis of rotation of the conveyor drum and which travels in two closed guide tracks arranged stationary in at least one vertical plane about the axis of rotation of the conveyor drum.