A bicycle wheel rim includes a rim body having an annular spoke-mounting wall and spaced left and right annular tire-retaining walls, and a pair of wear-resisting rings. The spoke-mounting wall has two annular lateral peripheral edges. The left and right annular tire-retaining walls extend integrally, radially, outwardly and respectively from the lateral peripheral edges of the spoke-mounting wall. Each of the tire-retaining walls has an inner surface that faces the other one of the tire-retaining walls to confine a tire receiving space therewith, an outer brake pad contacting surface opposite to the inner surface, and an annular end face distal to the spoke-mounting wall. Each of the tire-retaining walls further has a tire retaining projection, formed at a corner of the end face and the inner surface for engaging a bicycle tire so as to retain the bicycle tire between the tire-retaining walls. The wear-resisting rings are made of a resilient material. Each of the wear-resisting rings extends along the end face of a respective one of the tire-retaining walls, and projects radially and outwardly relative to the end face of the respective one of the tire-retaining walls to prevent the end face from contacting directly the bicycle tire to minimize wearing of the bicycle tire.