In a rolling method applied to a multi-roll strip rolling mill composed of not less than four rolls, one of the zero point of the roll positioning devices and the deformation characteristic of the strip rolling mill or alternatively both the zero point of the roll positioning devices and the deformation characteristic of the strip rolling mill are found from a measured value of the thrust counterforces in the axial direction of the roll acting on at least all the rolls except for the backup rolls in the kiss-roll tightening state and also from a measured value of the roll forces of the backup roll acting on the backup roll chocks of the top and the bottom backup roll in the vertival direction. According to the thus obtained zero point of the roll positioning devices or the deformation characteristic of the strip rolling mill, the setting and control of the roll forces is executed when rolling is carried out.