A label applicator that prints and applies a label onto an elongated object, such as a wire. The label applicator includes a base assembly having an upper surface. A printer is fixed to the base assembly for printing indicia on a label to form a printed label. A label wrapper is fixed to the base assembly adjacent to the printer for receiving the printed label and an object. In operation, the printer feeds the printed label into the label wrapper to form slack in the label to remove tension from the label prior to the label wrapper wrapping the label onto the object.