A device stores one or more compression rules for an action language. Upon receipt of a signal from a tag (such as an RFID tag, a visual tag, or an audio tag), a compressed data stream corresponding to the tag is decoded from the signal. Based on the one or more compression rules, one or more action parameters are derived from the compressed data stream. With these parameters, a corresponding action is performed. The action may include communicating across a wireless communications network as well as obtaining content from a remote content provider. Also the action may include storing data, such as a contact entry, or a calendar event.