An information storage medium and a method and apparatus recording data to the information storage medium, the information storage medium having a write pattern for recording data, the write pattern including at least one pulse and a number of the at least one pulse being determined depending on a length of a recording mark. This makes it possible to record data using a write pattern having an optimal number of pulses, thereby preventing degradation in jitter characteristics due to residual heat or heat build-up caused by the use of unnecessary pulses even during high speed recording.