The present invention provides personal ornaments having as an outermost layer a white ornamental coating film having platinum or a platinum alloy formed by dry-plating, including: an ornament base article made of a metal or ceramic, an underlayer formed on the surface on the base article, an abrasion resistant layer formed on the surface of the underlayer by dry-plating, and an ornamental coating layer having platinum or platinum alloy formed on the surface of the abrasion resistant layer by dry-plating. Also, the present invention provides personal ornaments having a coloring layer including an abrasion-resistant layer, a mixture layer and an outermost layer, the outermost layer being a white hard coating film having a noble metal or a noble metal alloy formed by dry-plating on the surface of the mixture layer.