发明授权
US07689458B2 Systems and methods for determining bid value for content items to be placed on a rendered page
有权
确定要放置在呈现页面上的内容项目的出价值的系统和方法
- 专利标题： Systems and methods for determining bid value for content items to be placed on a rendered page
- 专利标题（中）： 确定要放置在呈现页面上的内容项目的出价值的系统和方法
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申请号： US10977824申请日： 2004-10-29
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公开(公告)号： US07689458B2公开(公告)日： 2010-03-30
- 发明人: David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
- 申请人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
- 申请人地址： US WA Redmond
- 专利权人： Microsoft Corporation
- 当前专利权人： Microsoft Corporation
- 当前专利权人地址： US WA Redmond
- 代理机构： Shook, Hardy & Bacon LLP
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
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